The cast of "Lost" -- the next Social Security Administration spokespeople?
The Social Security Administration is turning to pop culture icons to educate Americans about its offerings.
First they used Chubby Checker to promote a “twist” in its Medicare prescription plan costs. Now it’s using Patty Duke and the cast of her 1960s television show, “The Patty Duke Show,” to get the word out about its new online application for Medicare benefits.
To view one of the ads, click here.
Of course, this could risk making some beneficiaries feel really old — not only are you old enough for Social Security, but the icons of your youth are being used to promote it!
So, younger feds, what cultural icons will SSA use years from now to pitch new offerings? Will we see the cast of “Lost” reunite to help us find our missing Social Security entitlements?
