For 40 years Sesame Street has been teaching children their letters and numbers, but this year the residents of the famed street are teaching kids a new lesson: how to prevent the spread of the H1N1 flu virus, better known as swine flu.
The White House, the Homeland Security Department, the Health and Human Services Department and the Education Department have teamed with the makers of Sesame Street to produce four public service announcements to teach children and families healthy habits that will prevent the spread of the potentially deadly virus. The PSAs can be viewed at www.flu.gov.
The 20-second spots feature Gordon and Elmo talking about topics as how to wash your hands and how to sneeze into your elbow.
Of the spots, HHS Secretary Kathleen Sebelius said:
Younger children and their parents are some of the people most at risk from the new H1N1 flu virus and with schools starting back up again and the weather starting to get colder, we need to do everything we can to get these important messages about how to prevent the spread of the flu out there.â€
This FedLine bloggerâ€™s Sesame Street experience predates Elmo, but I understand heâ€™s pretty popular with the preschool set, so perhaps this will be an effective campaign. But to add authority, I think the spots should have included a visit from the one and only Dr. Grover.