For the U.S. Postal Service, the words “digital” and “opportunity” are two words that don’t normally go together. After all, the mail carrier has lost billions of dollars in revenue to customers’ growing fondness for Internet bill-paying, electronic greeting cards and so forth. Last month, however, Postmaster General Pat Donahoe announced the launch of a “digital solutions group” intended to sniff out potential money-makers in the online sphere. More recently, the USPS inspector general has singled out one in particular: Putting the agency in the digital authentication business. You can read the IG’s full report here, but in a nutshell,…
Browsing: Patricia Licata
Say this for snail mail: it’s never been victimized by a computer hacker. That, in essence, is the point of a new U.S. Postal Service television advertising campaign that seeks to make a virtue of the mail’s retro qualities. “This is how people and business connect,” runs the voiceover in one ad as the video shows a jaunty letter carrier on her rounds. “Feeling safe and secure that important letters and information don’t get lost in thin air or disappear with a click, but are delivered from person to person.” Take that, Internet. The two commercials, aimed at boosting businesses’ use of the…