Browsing: Celtics

The Veterans Affairs Department’s outreach strategy to try get Boston area vets enrolled in benefits is targeting the town’s famous love of sports. The VA is paying $7,500 a piece to run ads in annual yearbooks for the New England Patriots and Boston’s Red Sox, Celtics and Bruins, which, by the way, need two games to win hockey’s Stanley Cup. Michael B. McNamara, outreach program manager for the VA’s New England healthcare system, said in a phone interview that the VA as been running ads in the yearbooks for two years. So far, the strategy of reaching out to vets…